A Look-back at 2013!

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Cant waitfor the new year .....new baby :))

2013 will always be a very memorable year for Innocent Illusion as it was the year that it all began. It was only at the start of May 2013 I decided as a result of numerous requests to document some makeup looks I was creating during my work as a freelance makeup artist. I started what was then called ‘Innocent Illusion Makeup Artistry’ on Blogger.

I was overwhelmed with the response I received & blogging became one of my main ¬†focuses. I’ve always loved writing but when I chose to study business in university it got sidelined. I’m so happy it has come back into my life in the form of blogging and thank you so much to all my readers & family for the continued support and the subsequent growth of Innocent Illusion since. I am ever so grateful! I really can’t express how much so in words.

My main highlight of 2013 would have to be taking ‘Innocent Illusion Makeup Artistry’ off Blogger & re-branding it to become Innocent-Illusion.com.

When I moved back to Ireland from Canada in August my large international readership made the move a viable step in the right direction & the development process also helped me focus on something other than missing Canada terribly.

The Launch Event, the first event hosted by Innocent Illusion went down a treat with generous support from local businesses and coverage in major newspapers.


I’m absolutely delighted with the end result and the site has really taken off since the launch back in November. There is a lot of interest in the new Fashion section of the site so it will be featuring just as much as the Beauty in the coming few months.

There is lots of exciting things & collaborations on the cards for Innocent Illusion in 2014 so stay tuned!

Many thanks to all of you wonderful readers again.

Happy New Year!



Unhealthy obsession with all things fashion & beauty.

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